We believe that fitness is for everyone. Our activewear is designed to fit and flatter all body types, fostering a sense of belonging for all individuals in our community.

We aim to empower our customers to embrace their unique fitness journeys. Our brand encourages self-expression and confidence, helping you feel your best while you move.

We are committed to providing high-quality activewear that enhances performance and comfort. Every piece is crafted with attention to detail and durability, ensuring it can keep up with your active lifestyle.

We believe in transparency in everything we do. From our sourcing practices to our customer interactions, we strive to be open and honest, building trust with our community.

We celebrate authenticity and encourage our community to embrace their true selves. Our activewear is designed to reflect your individuality, allowing you to express who you are while staying active.

We value the relationships we build with our customers and partners. Our community is at the heart of everything we do, and we are committed to fostering connections through shared experiences and support.

We embrace feedback as a tool for growth. By listening to our customers, we continuously improve our products and services, ensuring they meet your expectations.

We foster a culture of respect for all individuals, regardless of their background or fitness level. Our commitment to inclusivity means valuing diverse perspectives and experiences.

As a Co-founder of ASU Active. My journey into fitness began at the age of 19 while working in a private company. Despite my busy schedule, I never stopped pursuing my passion for various workout disciplines, including swimming, weight lifting, CrossFit, yoga, and gym training. Through these experiences, I quickly realized that fitness was not just about strengthening my body—it was about enhancing my mind, spirit, and personality. This realization ignited a spark within me to turn my passion into a profession. I became certified in personal and online training in 2017, with a vision to support and inspire as many women as possible to embrace exercise and celebrate their bodies. My journey has evolved into creating a fitness platform dedicated to empowering women, encouraging them to find their strength and confidence. One challenge I often faced was finding activewear that made me feel confident and comfortable in the gym. I frequently had to modify my workout clothes to achieve the fit I desired, which made me acutely aware of what women truly need in activewear: functionality, style, and a fit that flatters their bodies. My mission is to empower every woman, helping them feel exceptional and powerful as they work toward becoming the best versions of themselves. I believe that with the right support and the perfect activewear, every woman can embrace her fitness journey and thrive.

As a Co-founder of ASU Active, I’m passionate about blending my background in design and product engineering with my love for activewear and fitness. My journey began while studying at university, where I first ventured into the gym, unsure of what to expect but eager to explore. It was during this time that I discovered my love for everyday fitness outfits and combined it with designing. I realized how much the right activewear can enhance not only performance but also confidence. I wanted to create a brand that reflects this belief—one that empowers individuals to express their unique styles while deserving to feel comfortable and confident in their own skin, whether they’re at the gym, on a run, or simply enjoying a casual day out. Our goal is to merge functionality with fashion, ensuring that each piece not only meets the demands of any workout but also transitions seamlessly into everyday wear. I believe that every individual deserves to feel seen, valued, and empowered, regardless of their fitness level or personal style. That’s why our designs cater to a wide range of body types and preferences, ensuring that everyone can find something that resonates with them.

As co-founder of ASU Active and with my extensive background in the fitness field, I’ve always been passionate about the transformative power of exercise—both physically and mentally. My journey, has been about discovering the inner strength that fitness brings. For me, being an athlete from a young age, helped me realize that fitness is about more than just physical health. It’s about empowerment, building confidence, and embracing your individuality. And this is my vision that fueled my desire to create a brand specifically for women—one that would not only offer high-performance activewear but also embody the essence of the "strong girl era ". ASU Active was born out of a belief that every woman, regardless of her fitness level, should feel confident, capable, and empowered. My goal is to inspire women everywhere to embrace their own journey, conquer what seems impossible, and step into their "strong girl era" with pride.We wanted to provide activewear that supports women, not just in their workouts but in their journey toward self-love and acceptance. Fitness is about pushing limits, breaking stereotypes, and standing tall in your strength—this is the spirit we wanted to capture. It’s about helping women realize they are powerful, capable of anything, and deserving of feeling good in their own skin.